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amazon.co.uk

Website review amazon.co.uk

 Generated on January 28 2020 21:49 PM

Old statistics? UPDATE !


The score is 45/100

SEO Content
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Title

Amazon.co.uk: Low Prices in Electronics, Books, Sports Equipment & more



Length : 71

Ideally, your title should contain between 10 and 70 characters (spaces included). Use this free tool to calculate text length.
Description

Sign up to Amazon Prime for unlimited One-Day Delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much more.



Length : 171

Ideally, your meta description should contain between 70 and 160 characters (spaces included). Use this free tool to calculate text length.
Keywords

digital camera, LCD TV, books, DVD, low prices, video games, pc games, software, electronics, home, garden, video, amazon



Good, your page contains meta keywords.
Og Meta Properties Good, your page take advantage of Og Properties.
Property Content
description Sign up to Amazon Prime for unlimited One-Day Delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much more.
Headings
H1 H2 H3 H4 H5 H6
0 23 0 0 0 0
  • [H2] Amazon Devices
  • [H2] Deal of the Day
  • [H2] Low-priced items in Bargain Finds
  • [H2] Sign in for your best experience
  • [H2] Find budget friendly essentials
  • [H2] Top startup products this month
  • [H2] Sale: men's fashion
  • [H2] Headphones and Earphones Product Finder
  • [H2] Lingerie for every mood
  • [H2] Find your ideal TV
  • [H2] Best Sellers in Beauty
  • [H2] Low-cost home décor
  • [H2] Bargain Finds
  • [H2] Sale - Savings on 1000's of items
  • [H2] Memory and Storage Product Finder
  • [H2] Phones & Accessories
  • [H2] Best Sellers in Sports & Outdoors
  • [H2] Best Sellers in Fashion
  • [H2] Coffee Machine Product Finder
  • [H2] Great prices on Renewed products
  • [H2] Vacuum cleaner product finder
  • [H2] Monitor Product Finder
  • [H2] Best Sellers in Computers & Accessories
Images We found 176 images on this web page.

23 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio Ratio : 2%

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash Perfect, no Flash content has been detected on this page.
Iframe Too Bad, you have Iframes on the web pages, this mean that content in an Iframe cannot be indexed.

URL Rewrite Bad. Your links have query string.
Underscores in the URLs We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
In-page links We found a total of 100 links including 1 link(s) to files



Anchor Type Juice
- Internal Passing Juice
Try Prime Internal Passing Juice
Today's Deals Internal Passing Juice
Vouchers Internal Passing Juice
AmazonBasics Internal Passing Juice
Best Sellers Internal Passing Juice
Gift Ideas Internal Passing Juice
New Releases Internal Passing Juice
Gift Cards Internal Passing Juice
Customer Service Internal Passing Juice
Free Delivery Internal Passing Juice
Shopper Toolkit Internal Passing Juice
Sell Internal Passing Juice
Learn more. Internal Passing Juice
See more Internal Passing Juice
Shop more deals Internal Passing Juice
Shop Bargain Finds Internal Passing Juice
Sign in securely Internal Passing Juice
Get Started Internal Passing Juice
Learn more about Amazon Prime. Internal Passing Juice
Start here. Internal Passing Juice
Items in your Basket Internal Passing Juice
sign in Internal Passing Juice
go to your cart Internal Passing Juice
try again External Passing Juice
Start here. Internal Passing Juice
View all orders Internal Passing Juice
Sign in to view orders Internal Passing Juice
See more Internal Passing Juice
See more Internal Passing Juice
Discover all Internal Passing Juice
See more Internal Passing Juice
See more Internal Passing Juice
See more Internal Passing Juice
See more Internal Passing Juice
See more Internal Passing Juice
Shop Bargain Finds Internal Passing Juice
View more Internal Passing Juice
See more Internal Passing Juice
See the range Internal Passing Juice
See more Internal Passing Juice
See more Internal Passing Juice
See more Internal Passing Juice
Shop Amazon Renewed Internal Passing Juice
See more Internal Passing Juice
See more Internal Passing Juice
See more Internal Passing Juice
View or edit your browsing history Internal Passing Juice
Careers External Passing Juice
About Us Internal Passing Juice
UK Modern Slavery Statement Internal Passing Juice
Sell on Amazon Internal Passing Juice
Sell Under Private Brands Internal Passing Juice
Sell on Amazon Business Internal Passing Juice
Sell on Amazon Handmade Internal Passing Juice
Sell Your Services on Amazon Internal Passing Juice
Associates Programme Internal Passing Juice
Fulfilment by Amazon Internal Passing Juice
Seller Fulfilled Prime Internal Passing Juice
Advertise Your Products Internal Passing Juice
Independently Publish with Us External Passing Juice
Amazon Pay External Passing Juice
See all Internal Passing Juice
Amazon Platinum Mastercard Internal Passing Juice
Amazon Classic Mastercard Internal Passing Juice
Amazon Money Store Internal Passing Juice
Gift Cards Internal Passing Juice
Amazon Currency Converter Internal Passing Juice
Payment Methods Help Internal Passing Juice
Shop with Points Internal Passing Juice
Top Up Your Account Internal Passing Juice
Top Up Your Account in Store Internal Passing Juice
Track Packages or View Orders Internal Passing Juice
Delivery Rates & Policies Internal Passing Juice
Amazon Prime Internal Passing Juice
Returns & Replacements Internal Passing Juice
Manage Your Content and Devices Internal Passing Juice
Amazon Mobile App Internal Passing Juice
Amazon Assistant Internal Passing Juice
Customer Service Internal Passing Juice
Australia External Passing Juice
Brazil External Passing Juice
Canada External Passing Juice
China External Passing Juice
France External Passing Juice
Germany External Passing Juice
India External Passing Juice
Italy External Passing Juice
Japan External Passing Juice
Mexico External Passing Juice
Netherlands External Passing Juice
Singapore External Passing Juice
Spain External Passing Juice
Turkey External Passing Juice
United Arab Emirates External Passing Juice
United States External Passing Juice
Conditions of Use & Sale Internal Passing Juice
Privacy Notice Internal Passing Juice
Cookies Notice Internal Passing Juice
Interest-Based Ads Notice Internal Passing Juice

SEO Keywords
Keywords Cloud more see amazon best sell services finder product prime shop
Keywords Consistency
Keyword Content Title Keywords Description Headings
amazon 23
more 21
see 18
product 8
prime 6

Usability
Url Domain : amazon.co.uk
Length : 12
Favicon Great, your website has a favicon.
Printability We could not find a Print-Friendly CSS.
Language Good. Your declared language is en.
Dublin Core This page does not take advantage of Dublin Core.

Document
Doctype HTML 5
Encoding Perfect. Your declared charset is UTF-8.
W3C Validity Errors : 104
Warnings : 81
Email Privacy Great no email address has been found in plain text!
Deprecated HTML Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
Excellent, your website doesn't use nested tables.
Too bad, your website is using inline styles.
Great, your website has few CSS files.
Perfect, your website has few JavaScript files.
Too bad, your website does not take advantage of gzip.

Mobile
Mobile Optimization
Apple Icon
Meta Viewport Tag
Flash content

Optimization
XML Sitemap Missing

Your website does not have an XML sitemap - this can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
Robots.txt http://amazon.co.uk/robots.txt

Great, your website has a robots.txt file.
Analytics Missing

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

PageSpeed Insights

44 / 100    Speed
  Should Fix:
Avoid landing page redirects
Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.

Avoid landing page redirects for the following chain of redirected URLs.

  • http://amazon.co.uk/
  • https://amazon.co.uk/
  • https://www.amazon.co.uk/
Show how to fix
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

  • https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:259-0093358-6906339:ETNS4J3RN5NVBE7MZ06E$uedata=s:%2Fgp%2Fuedata%3Fat%26v%3D0.207599.0%26id%3DETNS4J3RN5NVBE7MZ06E%26m%3D1%26sc%3Dadblk_no%26pc%3D264%26at%3D265%26t%3D1580457001057%26csmtags%3Dadblk_no%26pty%3Dgateway-phone-web%26spty%3Dmobile%26pti%3Dmobile%26tid%3DETNS4J3RN5NVBE7MZ06E%26aftb%3D1:267 (expiration not specified)
  • https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:259-0093358-6906339:ETNS4J3RN5NVBE7MZ06E$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.207599.0%26id%3DETNS4J3RN5NVBE7MZ06E%26ctb%3D1%26sc0%3Dcard-load-1%26bb0%3D3058%26cf0%3D3108%26pc0%3D3110%26ld0%3D3111%26t0%3D1580457003903%26pty%3Dgateway-phone-web%26spty%3Dmobile%26pti%3Dmobile%26tid%3DETNS4J3RN5NVBE7MZ06E%26aftb%3D1:3111 (expiration not specified)
  • https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:259-0093358-6906339:ETNS4J3RN5NVBE7MZ06E$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.207599.0%26id%3DETNS4J3RN5NVBE7MZ06E%26ctb%3D1%26sc0%3Dcard-load-2%26bb0%3D3114%26cf0%3D3117%26pc0%3D3136%26ld0%3D3137%26t0%3D1580457003929%26pty%3Dgateway-phone-web%26spty%3Dmobile%26pti%3Dmobile%26tid%3DETNS4J3RN5NVBE7MZ06E%26aftb%3D1:3137 (expiration not specified)
  • https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:259-0093358-6906339:ETNS4J3RN5NVBE7MZ06E$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.207599.0%26id%3DETNS4J3RN5NVBE7MZ06E%26ctb%3D1%26sc0%3Dinteractivity%26cf0%3D433%26pc0%3D434%26ld0%3D435%26t0%3D1580457001227%26csmtags%3DgwmNoCardHistory%26pty%3Dgateway-phone-web%26spty%3Dmobile%26pti%3Dmobile%26tid%3DETNS4J3RN5NVBE7MZ06E%26aftb%3D1:435 (expiration not specified)
  • https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:259-0093358-6906339:ETNS4J3RN5NVBE7MZ06E$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.207599.0%26id%3DETNS4J3RN5NVBE7MZ06E%26ctb%3D1%26sc0%3Diss-api-v2%3Asuccess%26bb0%3D3329%26cf0%3D3376%26be0%3D3383%26pc0%3D3384%26ld0%3D3385%26t0%3D1580457004177%26csmtags%3Dnoadrender%3Agateway%3Agrid-9%3Agateway-mWeb%7Cnoadrender%3A7a7828db-56bb-4d44-910a-9fd590ac274a%26pty%3Dgateway-phone-web%26spty%3Dmobile%26pti%3Dmobile%26tid%3DETNS4J3RN5NVBE7MZ06E%26aftb%3D1:3385 (expiration not specified)
  • https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:259-0093358-6906339:ETNS4J3RN5NVBE7MZ06E$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.207599.0%26id%3DETNS4J3RN5NVBE7MZ06E%26ctb%3D1%26sc0%3Diss-init-aw%26bb0%3D2930%26cf0%3D2934%26pc0%3D2935%26ld0%3D2936%26t0%3D1580457003728%26csmtags%3Daui%7Caui%3Aajax%7Ciss-on-time-aw%26pty%3Dgateway-phone-web%26spty%3Dmobile%26pti%3Dmobile%26tid%3DETNS4J3RN5NVBE7MZ06E%26aftb%3D1:2936 (expiration not specified)
  • https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:259-0093358-6906339:ETNS4J3RN5NVBE7MZ06E$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.207599.0%26id%3DETNS4J3RN5NVBE7MZ06E%26ctb%3D1%26sc0%3Dpc%26af0%3D299%26cf0%3D300%26pc0%3D301%26ld0%3D302%26t0%3D1580457001094%26csmtags%3Dnoadrender%3Agateway%3Aatf%3Agateway-mWeb%7Cnoadrender%3Afd6600f4-20ed-443c-879c-106e5da1ea38%26pty%3Dgateway-phone-web%26spty%3Dmobile%26pti%3Dmobile%26tid%3DETNS4J3RN5NVBE7MZ06E%26aftb%3D1:302 (expiration not specified)
  • https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:259-0093358-6906339:ETNS4J3RN5NVBE7MZ06E$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.207599.0%26id%3DETNS4J3RN5NVBE7MZ06E%26ctb%3D1%26sc0%3DtempPageLoaded%26cf0%3D259%26pc0%3D260%26ld0%3D261%26t0%3D1580457001053%26pty%3Dgateway-phone-web%26spty%3Dmobile%26pti%3Dmobile%26tid%3DETNS4J3RN5NVBE7MZ06E%26aftb%3D1:261 (expiration not specified)
  • https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:259-0093358-6906339:ETNS4J3RN5NVBE7MZ06E$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.207599.0%26id%3DETNS4J3RN5NVBE7MZ06E%26sc0%3Dgwm-head-aui-assets%26bb0%3D34%26cf0%3D35%26pc0%3D36%26ld0%3D37%26t0%3D1580457000829%26sc1%3Dportal-bb%26pc1%3D1%26ld1%3D2%26t1%3D1580457000836%26sc2%3Dgwm%26cf2%3D106%26af2%3D128%26pc2%3D129%26ld2%3D130%26t2%3D1580457000922%26sc3%3Dlg%26af3%3D117%26pc3%3D121%26ld3%3D122%26t3%3D1580457000914%26sc4%3DcsmCELLSframework%26bb4%3D157%26pc4%3D160%26ld4%3D161%26t4%3D1580457000953%26sc5%3DcsmCELLSpdm%26bb5%3D162%26pc5%3D172%26ld5%3D173%26t5%3D1580457000965%26sc6%3DcsmCELLSvpm%26bb6%3D176%26pc6%3D182%26ld6%3D183%26t6%3D1580457000975%26sc7%3DcsmCELLSfem%26bb7%3D186%26pc7%3D189%26ld7%3D190%26t7%3D1580457000982%26sc8%3Due_sushi_v1%26bb8%3D197%26pc8%3D203%26ld8%3D204%26t8%3D1580457000996%26ctb%3D1:255 (expiration not specified)
  • https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:259-0093358-6906339:ETNS4J3RN5NVBE7MZ06E$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.207599.0%26id%3DETNS4J3RN5NVBE7MZ06E%26sw%3D412%26sh%3D732%26vw%3D412%26vh%3D732%26m%3D1%26sc%3DETNS4J3RN5NVBE7MZ06E%26ue%3D4%26bb%3D40%26ns%3D61%26cf%3D118%26be%3D153%26ne%3D214%26pc%3D249%26tc%3D0%26na_%3D0%26ul_%3D-1580457000792%26_ul%3D-1580457000792%26rd_%3D-1580457000792%26_rd%3D-1580457000792%26fe_%3D0%26lk_%3D0%26_lk%3D0%26co_%3D0%26_co%3D0%26sc_%3D-1580457000792%26rq_%3D0%26rs_%3D0%26_rs%3D0%26dl_%3D0%26di_%3D0%26de_%3D0%26_de%3D0%26_dc%3D0%26ld_%3D0%26_ld%3D-1580457000792%26ntd%3D-2%26ty%3D0%26rc%3D0%26hob%3D2%26hoe%3D10%26ld%3D252%26t%3D1580457001044%26ctb%3D1%26rt%3Dcf%3A0-0-0-0-0-0-0__ld%3A0-0-0-0-0-0-0%26csmtags%3Daui%7Caui%3Aaui_build_date%3A3.19.8-2020-01-28%7Caui%3Asw%3Abrowser%3Aunregister%3Aunsupported%7CgwImgNoCached%7CFWCIMEnabled%7Cfls-eu-amazon-co-uk%7CnetInfo%3Aother%26viz%3Dvisible%3A3%26pty%3Dgateway-phone-web%26spty%3Dmobile%26pti%3Dmobile%26tid%3DETNS4J3RN5NVBE7MZ06E%26aftb%3D1:254 (expiration not specified)
  • https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:259-0093358-6906339:ETNS4J3RN5NVBE7MZ06E$uedata=s:%2Fgp%2Fuedata%3Fstaticb%26id%3DETNS4J3RN5NVBE7MZ06E:0 (expiration not specified)
  • https://load77.exelator.com/pixel.gif (expiration not specified)
  • https://unagi-eu.amazon.com/1/events/com.amazon.csm.nexusclient.prod (expiration not specified)
  • https://www.amazon.co.uk/gp/aw/qtips/configs.html (expiration not specified)
Show how to fix
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 4 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Optimize CSS Delivery of the following:

  • https://images-eu.ssl-images-amazon.com/images/I/51AOcPrSM5L._RC%7C418fwRGU6LL.css,01-yf03D4rL.css,01gq5Ie9j3L.css,31hoEl6boUL.css,01UxcfdgBIL.css,21WFX2iskUL.css,11UksSmDw-L.css,11+zKfQDbkL.css,21F1dcMesjL.css,01mq--sv14L.css,01YhS3Cs-hL.css,31K+W+JrcNL.css,01COiFb05sL.css,0110epzdnQL.css,21AUJFAFVFL.css,11X2-nh0PYL.css,01h2e2BEitL.css,110Q3MAjYJL.css,11aMMTVEKqL.css,11oyQ9RIYtL.css,01vd5lqeZUL.css,31sh21HaWQL.css,014n1hV6shL.css,11XscvGD69L.css,01cbS3UK11L.css,21ybJUlhyGL.css,01L8Y-JFEhL.css,01OmXOCBEaL.css_.css?AUIClients/AmazonUI
  • https://images-eu.ssl-images-amazon.com/images/I/21rQMjhzuzL._RC%7C51KN-fkyqNL.css,41y1oX-vGFL.css,01+72+wCC9L.css_.css?AUIClients/AmazonNavigationMobileMetaAsset
  • https://images-eu.ssl-images-amazon.com/images/I/11sHyd8LsEL.css?AUIClients/RetailSearchAutocompleteAssets
  • https://images-eu.ssl-images-amazon.com/images/I/41rt5u0wthL.css?AUIClients/GWMWebAssets
Show how to fix
Optimize images
Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 372.3KiB (53% reduction).

  • Compressing https://images-eu.ssl-images-amazon.com/images/G/02/AMAZON-FASHION/2019/FASHION/PROMO/SALE_AW19/GW/GW_MOBILE_QUAD_CARD_420X420_M_CLOTHING._CB447700871_.jpg could save 47.9KiB (68% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/G/02/AMAZON-FASHION/2019/FASHION/PROMO/SALE_AW19/GW/GW_CAT_CARD_1050_NEW._CB426601089_.jpg could save 40.9KiB (43% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/G/02/AMAZON-FASHION/2019/FASHION/PROMO/SALE_AW19/GW/GW_CAT_CARD_1050_NEW._SX1050_CB426601089_.jpg could save 40.9KiB (43% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/G/02/AmazonServices/Site/US/Product/FBA/Outlet/Merchandising/UK_Outlet_GW_H_FC_540x200_Jan20._CB426540537_.jpg could save 34.6KiB (71% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/G/02/AmazonServices/Site/US/Product/FBA/Outlet/Merchandising/UK_Outlet_GW_OD_FC_540x200_Jan20._CB426540298_.jpg could save 33.1KiB (67% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/G/02/AMAZON-FASHION/2019/FASHION/PROMO/SALE_AW19/GW/GW_MOBILE_QUAD_CARD_420X420_M_WATCHES._CB447700870_.jpg could save 32.1KiB (54% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/G/02/AmazonServices/Site/US/Product/FBA/Outlet/Merchandising/UK_Outlet_GW_E_FC_540x200_Jan20._CB426540524_.jpg could save 30.2KiB (60% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/G/02/AMAZON-FASHION/2019/FASHION/PROMO/SALE_AW19/GW/GW_MOBILE_QUAD_CARD_420X420_M_BACKPACKS._CB447700871_.jpg could save 29.3KiB (63% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/G/02/AmazonServices/Site/US/Product/FBA/Outlet/Merchandising/UK_Outlet_GW_K_FC_540x200_Jan20._CB426540485_.jpg could save 27.4KiB (56% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/G/02/AmazonServices/Site/US/Product/FBA/Outlet/Merchandising/UK_Outlet_GW_T_FC_540x200_Jan20._CB426540446_.jpg could save 25.1KiB (51% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/G/02/AMAZON-FASHION/2019/FASHION/PROMO/SALE_AW19/GW/GW_MOBILE_QUAD_CARD_420X420_M_SHOES._CB447700871_.jpg could save 20.5KiB (63% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/G/02/AmazonServices/Site/US/Product/FBA/Outlet/Merchandising/UK_Outlet_GW_S_FC_540x200_Jan20._CB426540473_.jpg could save 10.3KiB (22% reduction).
Show how to fix
Prioritize visible content
Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.

The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.

  • Only about 41% of the final above-the-fold content could be rendered with the full HTML response.
  • Click to see the screenshot with only the HTML response: snapshot:6
Show how to fix
  5 Passed Rules
Show details
Enable compression

You have compression enabled. Learn more about enabling compression.

Reduce server response time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Your HTML is minified. Learn more about minifying HTML.

Minify JavaScript

Your JavaScript content is minified. Learn more about minifying JavaScript.

97 / 100    User Experience
  Consider Fixing:
Size tap targets appropriately
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.

The following tap targets are close to other nearby tap targets and may need additional spacing around them.

  • The tap target <a id="prime" href="/prime?ref_=navm_prime_btn" class="nav-a">Prime</a> and 9 others are close to other tap targets final.
  • The tap target <a id="video" href="/b?node=301008…a_UK_ko_s_test" class="nav-a">Video</a> and 4 others are close to other tap targets final.
  • The tap target <a id="pc" href="/gp/browse.htm…_=navm_genz_pc" class="nav-a">PC</a> is close to 2 other tap targets final.
  • The tap target <a id="pc" href="/gp/browse.htm…_=navm_genz_pc" class="nav-a">PC</a> is close to 2 other tap targets final.
  • The tap target <a href="/deal/b033dd03…ef_=gwm_dotd_p">£109.99 -…l has sold out</a> is close to 1 other tap targets.
  • The tap target <a href="/b/ref=vd_hnd_…d-f16586dc0402" class="gwm-u-a11y-hidden">Gifts for him</a> and 25 others are close to other tap targets.
  • The tap target <a href="/gp/help/custo…_=navm_ftr_mpa" class="nav-a">Privacy Notice</a> and 1 others are close to other tap targets.
Show how to fix
  4 Passed Rules
Show details
Avoid plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Configure the viewport

Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.

Size content to viewport

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

Use legible font sizes

The text on your page is legible. Learn more about using legible font sizes.

74 / 100    Speed
  Should Fix:
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

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  • https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:261-1973599-3108354:8W1RQ4TAFTT1KMM71BXZ$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.207599.0%26id%3D8W1RQ4TAFTT1KMM71BXZ%26ctb%3D1%26sc0%3Ddesktop-1-active%26cf0%3D1082%26pc0%3D1083%26ld0%3D1084%26t0%3D1580457016517%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3D8W1RQ4TAFTT1KMM71BXZ%26aftb%3D1:1084 (expiration not specified)
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  • https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:261-1973599-3108354:8W1RQ4TAFTT1KMM71BXZ$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.207599.0%26id%3D8W1RQ4TAFTT1KMM71BXZ%26ctb%3D1%26sc0%3Ddesktop-2-visible%26cf0%3D1180%26pc0%3D1181%26ld0%3D1182%26t0%3D1580457016615%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3D8W1RQ4TAFTT1KMM71BXZ%26aftb%3D1:1182 (expiration not specified)
  • https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:261-1973599-3108354:8W1RQ4TAFTT1KMM71BXZ$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.207599.0%26id%3D8W1RQ4TAFTT1KMM71BXZ%26ctb%3D1%26sc0%3Ddesktop-3-active%26cf0%3D1194%26pc0%3D1195%26ld0%3D1196%26t0%3D1580457016629%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3D8W1RQ4TAFTT1KMM71BXZ%26aftb%3D1:1196 (expiration not specified)
  • https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:261-1973599-3108354:8W1RQ4TAFTT1KMM71BXZ$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.207599.0%26id%3D8W1RQ4TAFTT1KMM71BXZ%26ctb%3D1%26sc0%3Ddesktop-3-visible%26cf0%3D1201%26pc0%3D1202%26ld0%3D1203%26t0%3D1580457016636%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3D8W1RQ4TAFTT1KMM71BXZ%26aftb%3D1:1203 (expiration not specified)
  • https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:261-1973599-3108354:8W1RQ4TAFTT1KMM71BXZ$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.207599.0%26id%3D8W1RQ4TAFTT1KMM71BXZ%26ctb%3D1%26sc0%3Ddesktop-4-active%26cf0%3D1215%26pc0%3D1216%26ld0%3D1217%26t0%3D1580457016650%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3D8W1RQ4TAFTT1KMM71BXZ%26aftb%3D1:1217 (expiration not specified)
  • https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:261-1973599-3108354:8W1RQ4TAFTT1KMM71BXZ$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.207599.0%26id%3D8W1RQ4TAFTT1KMM71BXZ%26ctb%3D1%26sc0%3Ddesktop-4-visible%26cf0%3D1222%26pc0%3D1223%26ld0%3D1224%26t0%3D1580457016657%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3D8W1RQ4TAFTT1KMM71BXZ%26aftb%3D1:1224 (expiration not specified)
  • https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:261-1973599-3108354:8W1RQ4TAFTT1KMM71BXZ$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.207599.0%26id%3D8W1RQ4TAFTT1KMM71BXZ%26ctb%3D1%26sc0%3Ddesktop-5-active%26cf0%3D1294%26pc0%3D1295%26ld0%3D1296%26t0%3D1580457016729%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3D8W1RQ4TAFTT1KMM71BXZ%26aftb%3D1:1296 (expiration not specified)
  • https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:261-1973599-3108354:8W1RQ4TAFTT1KMM71BXZ$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.207599.0%26id%3D8W1RQ4TAFTT1KMM71BXZ%26ctb%3D1%26sc0%3Ddesktop-5-visible%26cf0%3D1301%26pc0%3D1302%26ld0%3D1303%26t0%3D1580457016736%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3D8W1RQ4TAFTT1KMM71BXZ%26aftb%3D1:1303 (expiration not specified)
  • https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:261-1973599-3108354:8W1RQ4TAFTT1KMM71BXZ$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.207599.0%26id%3D8W1RQ4TAFTT1KMM71BXZ%26ctb%3D1%26sc0%3Ddesktop-6-active%26cf0%3D1316%26pc0%3D1317%26ld0%3D1318%26t0%3D1580457016751%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3D8W1RQ4TAFTT1KMM71BXZ%26aftb%3D1:1318 (expiration not specified)
  • https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:261-1973599-3108354:8W1RQ4TAFTT1KMM71BXZ$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.207599.0%26id%3D8W1RQ4TAFTT1KMM71BXZ%26ctb%3D1%26sc0%3Ddesktop-6-visible%26cf0%3D1323%26pc0%3D1324%26ld0%3D1325%26t0%3D1580457016758%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3D8W1RQ4TAFTT1KMM71BXZ%26aftb%3D1:1325 (expiration not specified)
  • https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:261-1973599-3108354:8W1RQ4TAFTT1KMM71BXZ$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.207599.0%26id%3D8W1RQ4TAFTT1KMM71BXZ%26ctb%3D1%26sc0%3Ddesktop-7-active%26cf0%3D1337%26pc0%3D1338%26ld0%3D1339%26t0%3D1580457016772%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3D8W1RQ4TAFTT1KMM71BXZ%26aftb%3D1:1339 (expiration not specified)
  • https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:261-1973599-3108354:8W1RQ4TAFTT1KMM71BXZ$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.207599.0%26id%3D8W1RQ4TAFTT1KMM71BXZ%26ctb%3D1%26sc0%3Ddesktop-7-visible%26cf0%3D1344%26pc0%3D1345%26ld0%3D1346%26t0%3D1580457016779%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3D8W1RQ4TAFTT1KMM71BXZ%26aftb%3D1:1346 (expiration not specified)
  • https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:261-1973599-3108354:8W1RQ4TAFTT1KMM71BXZ$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.207599.0%26id%3D8W1RQ4TAFTT1KMM71BXZ%26ctb%3D1%26sc0%3Dgateway-asset-load%26cf0%3D520%26pc0%3D521%26ld0%3D522%26t0%3D1580457015955%26csmtags%3Dnoadrender%3AGateway%3Aright-2%3Adesktop%7Cnoadrender%3Ac3e630db-9d20-4f65-b899-8aa8afc8a4b9%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3D8W1RQ4TAFTT1KMM71BXZ%26aftb%3D1:522 (expiration not specified)
  • https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:261-1973599-3108354:8W1RQ4TAFTT1KMM71BXZ$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.207599.0%26id%3D8W1RQ4TAFTT1KMM71BXZ%26ctb%3D1%26sc0%3DgwBTFGridInit%26cf0%3D1065%26pc0%3D1066%26ld0%3D1067%26t0%3D1580457016500%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3D8W1RQ4TAFTT1KMM71BXZ%26aftb%3D1:1067 (expiration not specified)
  • https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:261-1973599-3108354:8W1RQ4TAFTT1KMM71BXZ$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.207599.0%26id%3D8W1RQ4TAFTT1KMM71BXZ%26ctb%3D1%26sc0%3DgwGridInit%26cf0%3D1057%26pc0%3D1058%26ld0%3D1059%26t0%3D1580457016492%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3D8W1RQ4TAFTT1KMM71BXZ%26aftb%3D1:1059 (expiration not specified)
  • https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:261-1973599-3108354:8W1RQ4TAFTT1KMM71BXZ$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.207599.0%26id%3D8W1RQ4TAFTT1KMM71BXZ%26ctb%3D1%26sc0%3DjQueryDomReady%26cf0%3D548%26pc0%3D549%26ld0%3D550%26t0%3D1580457015983%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3D8W1RQ4TAFTT1KMM71BXZ%26aftb%3D1:550 (expiration not specified)
  • https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:261-1973599-3108354:8W1RQ4TAFTT1KMM71BXZ$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.207599.0%26id%3D8W1RQ4TAFTT1KMM71BXZ%26ctb%3D1%26sc0%3DjQueryReady%26cf0%3D544%26pc0%3D545%26ld0%3D546%26t0%3D1580457015979%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3D8W1RQ4TAFTT1KMM71BXZ%26aftb%3D1:546 (expiration not specified)
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  • https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:261-1973599-3108354:8W1RQ4TAFTT1KMM71BXZ$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.207599.0%26id%3D8W1RQ4TAFTT1KMM71BXZ%26ctb%3D1%26sc0%3DspLoadJs%26cf0%3D1102%26pc0%3D1103%26ld0%3D1104%26t0%3D1580457016537%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3D8W1RQ4TAFTT1KMM71BXZ%26aftb%3D1:1104 (expiration not specified)
  • https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:261-1973599-3108354:8W1RQ4TAFTT1KMM71BXZ$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.207599.0%26id%3D8W1RQ4TAFTT1KMM71BXZ%26sc0%3Dportal-bb%26pc0%3D1%26ld0%3D2%26t0%3D1580457015492%26sc1%3Dh1Af%26cf1%3D101%26pc1%3D102%26ld1%3D103%26t1%3D1580457015536%26sc2%3Ddesktop-banner-stripe-visible%26cf2%3D108%26pc2%3D109%26ld2%3D110%26t2%3D1580457015543%26sc3%3Ddesktop-grid-1-visible%26cf3%3D113%26pc3%3D114%26ld3%3D115%26t3%3D1580457015548%26sc4%3Ddesktop-grid-2-visible%26cf4%3D119%26pc4%3D120%26ld4%3D121%26t4%3D1580457015554%26sc5%3Ddesktop-grid-3-visible%26cf5%3D125%26pc5%3D126%26ld5%3D127%26t5%3D1580457015560%26sc6%3Ddesktop-grid-1-D1-visible%26cf6%3D131%26pc6%3D132%26ld6%3D133%26t6%3D1580457015566%26sc7%3Ddesktop-grid-1-D1-active%26cf7%3D136%26pc7%3D137%26ld7%3D138%26t7%3D1580457015571%26sc8%3Ddesktop-btf-grid-1-visible%26cf8%3D156%26pc8%3D157%26ld8%3D158%26t8%3D1580457015591%26sc9%3Ddesktop-btf-grid-2-visible%26cf9%3D162%26pc9%3D163%26ld9%3D164%26t9%3D1580457015597%26sc10%3Ddesktop-btf-grid-4-visible%26cf10%3D169%26pc10%3D170%26ld10%3D171%26t10%3D1580457015604%26sc11%3DcsmCELLSframework%26bb11%3D209%26pc11%3D212%26ld11%3D213%26t11%3D1580457015646%26sc12%3DcsmCELLSpdm%26bb12%3D214%26pc12%3D224%26ld12%3D225%26t12%3D1580457015658%26sc13%3DcsmCELLSvpm%26bb13%3D228%26pc13%3D234%26ld13%3D235%26t13%3D1580457015668%26sc14%3DcsmCELLSfem%26bb14%3D238%26pc14%3D241%26ld14%3D242%26t14%3D1580457015675%26sc15%3Due_sushi_v1%26bb15%3D253%26pc15%3D259%26ld15%3D260%26t15%3D1580457015693%26sc16%3Ddesktop-btf-grid-3-visible%26cf16%3D286%26pc16%3D287%26ld16%3D288%26t16%3D1580457015721%26sc17%3Ddesktop-btf-grid-8-visible%26cf17%3D294%26pc17%3D295%26ld17%3D296%26t17%3D1580457015729%26sc18%3Ddesktop-btf-grid-5-visible%26cf18%3D300%26pc18%3D301%26ld18%3D302%26t18%3D1580457015735%26sc19%3Ddesktop-btf-grid-6-visible%26cf19%3D305%26pc19%3D306%26ld19%3D307%26t19%3D1580457015740%26sc20%3Ddesktop-btf-grid-7-visible%26cf20%3D310%26pc20%3D311%26ld20%3D312%26t20%3D1580457015745%26sc21%3Ddesktop-btf-grid-9-visible%26cf21%3D321%26pc21%3D322%26ld21%3D323%26t21%3D1580457015756%26sc22%3Ddesktop-btf-grid-10-visible%26cf22%3D326%26pc22%3D327%26ld22%3D328%26t22%3D1580457015761%26sc23%3Ddesktop-btf-grid-12-visible%26cf23%3D331%26pc23%3D332%26ld23%3D333%26t23%3D1580457015766%26sc24%3Ddesktop-btf-grid-11-visible%26cf24%3D336%26pc24%3D337%26ld24%3D338%26t24%3D1580457015771%26sc25%3Ddesktop-editorial-visible%26cf25%3D341%26pc25%3D342%26ld25%3D343%26t25%3D1580457015776%26sc26%3Ddesktop-editorial-active%26cf26%3D346%26pc26%3D347%26ld26%3D348%26t26%3D1580457015781%26ctb%3D1:465 (expiration not specified)
  • https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:261-1973599-3108354:8W1RQ4TAFTT1KMM71BXZ$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.207599.0%26id%3D8W1RQ4TAFTT1KMM71BXZ%26sw%3D1366%26sh%3D768%26vw%3D1366%26vh%3D768%26m%3D1%26sc%3D8W1RQ4TAFTT1KMM71BXZ%26ue%3D4%26bb%3D55%26ns%3D73%26be%3D205%26cf%3D270%26ne%3D274%26pc%3D459%26tc%3D0%26na_%3D0%26ul_%3D-1580457015433%26_ul%3D-1580457015433%26rd_%3D-1580457015433%26_rd%3D-1580457015433%26fe_%3D0%26lk_%3D0%26_lk%3D0%26co_%3D0%26_co%3D0%26sc_%3D-1580457015433%26rq_%3D0%26rs_%3D0%26_rs%3D0%26dl_%3D0%26di_%3D0%26de_%3D0%26_de%3D0%26_dc%3D0%26ld_%3D0%26_ld%3D-1580457015433%26ntd%3D-2%26ty%3D0%26rc%3D0%26hob%3D2%26hoe%3D10%26ld%3D462%26t%3D1580457015895%26ctb%3D1%26rt%3Dcf%3A0-0-0-0-0-0-0__ld%3A0-0-0-0-0-0-0%26csmtags%3Daui%7Caui%3Aaui_build_date%3A3.19.8-2020-01-28%7Caui%3Asw%3Abrowser%3Aunregister%3Aunsupported%7Cnavbar%7CFWCIMEnabled%7Cfls-eu-amazon-co-uk%7CnetInfo%3Aother%7CgwCFImgCache%7CABPStatusUnknown%3AGateway%3Aright-2%3Adesktop%7CABPStatusUnknown%3AGateway%3Adesktop-ad-center-1%3Adesktop%7CABPStatusUnknown%3AGateway%3Aright-7%3Adesktop%26viz%3Dvisible%3A3%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3D8W1RQ4TAFTT1KMM71BXZ%26aftb%3D1:464 (expiration not specified)
  • https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:261-1973599-3108354:8W1RQ4TAFTT1KMM71BXZ$uedata=s:%2Fgp%2Fuedata%3Fstaticb%26id%3D8W1RQ4TAFTT1KMM71BXZ:0 (expiration not specified)
  • https://load77.exelator.com/pixel.gif (expiration not specified)
Show how to fix
Optimize images
Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 101.9KiB (34% reduction).

  • Compressing https://images-eu.ssl-images-amazon.com/images/G/02/amazonservices/seller_success_stories/2019/11_Click-and-mortar/candm_editorial_1x-v3._CB445296676_.jpg could save 52.6KiB (37% reduction).
  • Compressing and resizing https://images-eu.ssl-images-amazon.com/images/I/618BPf5fjqL._AC_SY200_.jpg could save 12.7KiB (73% reduction).
  • Compressing and resizing https://images-eu.ssl-images-amazon.com/images/I/61K6JrTGiKL._AC_SY200_.jpg could save 10.1KiB (71% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/G/02/kindle/journeys/OWIyNTRiYjgt-NmMwNjQ4OGIt-w1500._CB425445765_.jpg could save 7.6KiB (18% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/G/01/ape/fallback/static/GB_GC_GW_backup_._V278268465_.jpg could save 6.8KiB (35% reduction).
  • Compressing https://m.media-amazon.com/images/G/01/AUIClients/AmazonUICarousel-arrows-c495a9b59afd9b35a08c12513d40b8c7e7771499._V2_.png could save 2.2KiB (39% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/G/02/AMAZON-FASHION/2019/FASHION/PROMO/SALE_AW19/GW/GW_QUAD_CARD_DESKTOP_186X116_M_BAGS._SY116_CB446201036_.jpg could save 1.7KiB (43% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/G/02/AMAZON-FASHION/2019/FASHION/PROMO/SALE_AW19/GW/GW_QUAD_CARD_DESKTOP_186X116_M_SHOES._SY116_CB446201039_.jpg could save 1.3KiB (31% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/G/02/AMAZON-FASHION/2019/FASHION/PROMO/SALE_AW19/GW/GW_QUAD_CARD_DESKTOP_186X116_MEN._SY116_CB446201039_.jpg could save 1.1KiB (25% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/G/02/digital/video/AIV/SWMtest/SWM_400x39_new_style_FT_2._CB502578340_.jpg could save 1.1KiB (19% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/61U7T1koQqL._AC_SY200_.jpg could save 919B (11% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/G/02/AMAZON-FASHION/2019/FASHION/PROMO/SALE_AW19/GW/GW_QUAD_CARD_DESKTOP_186X116_BOYS._SY116_CB446201036_.jpg could save 725B (17% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/G/02/AMAZON-FASHION/2019/FASHION/PROMO/SALE_AW19/GW/GW_QUAD_CARD_DESKTOP_186X116_M_WATCHES._SY116_CB446201036_.jpg could save 654B (15% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/71vEgmIOb3L._AC_SY200_.jpg could save 558B (16% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/71H9CUnxpzL._AC_SY200_.jpg could save 533B (12% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/517AyIaH7lL._AC_SY200_.jpg could save 417B (13% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/61UJI9SuczL._AC_SY200_.jpg could save 412B (11% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/51JPywzZGAL._AC_SY200_.jpg could save 357B (11% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/51c11LRwWXL._AC_SY200_.jpg could save 324B (15% reduction).
Show how to fix
  Consider Fixing:
Avoid landing page redirects
Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.

Avoid landing page redirects for the following chain of redirected URLs.

  • http://amazon.co.uk/
  • https://amazon.co.uk/
  • https://www.amazon.co.uk/
Show how to fix
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 1 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Optimize CSS Delivery of the following:

  • https://images-eu.ssl-images-amazon.com/images/I/51dMLkJW5-L._RC%7C516fcOUE-HL.css,01evdoiemkL.css,01K+Ps1DeEL.css,31pdJv9iSzL.css,01VszOUTO6L.css,11UGC+GXOPL.css,21LK7jaicML.css,11L58Qpo0GL.css,21kyTi1FabL.css,01ruG+gDPFL.css,01YhS3Cs-hL.css,21GwE3cR-yL.css,019SHZnt8RL.css,01wAWQRgXzL.css,21bWcRJYNIL.css,11WgRxUdJRL.css,01dU8+SPlFL.css,11ocrgKoE-L.css,01SHjPML6tL.css,111-D2qRjiL.css,01QrWuRrZ-L.css,310Imb6LqFL.css,01piEq-AdwL.css,11Z1a0FxSIL.css,01cbS3UK11L.css,21mOLw+nYYL.css,01L8Y-JFEhL.css_.css?AUIClients/AmazonUI
Show how to fix
  6 Passed Rules
Show details
Enable compression

You have compression enabled. Learn more about enabling compression.

Reduce server response time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Your HTML is minified. Learn more about minifying HTML.

Minify JavaScript

Your JavaScript content is minified. Learn more about minifying JavaScript.

Prioritize visible content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.

* The results are cached for 30s. If you have made changes to your page, please wait for 30s before re-running the test.

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